BETER, a renowned provider of rapid betting content and data for both esports and sports, has entered into a partnership with premier sportsbook supplier FIRST – Best in Sports.
This collaboration will see FIRST incorporate BETER’s primary offerings, which include the well-received ESportsBattle tournaments and the longstanding Setka Cup table tennis series, thereby enriching its worldwide sportsbook portfolio.
«The alliance between BETER and FIRST merges two innovative entities dedicated to providing advanced betting experiences. FIRST has commenced our partnership by implementing a selection of our top products–EsportsBattle for esports and Setka Cup for sports–each designed to captivate players and deliver the speedy betting excitement they desire,» stated BETER CEO Gal Ehrlich.
ESportsBattle and Setka Cup: Pillars of the BETER x FIRST Partnership
Through this collaboration, FIRST plans to initially launch formats for eFootball and eBasketball from ESportsBattle, along with the Setka Cup events.
These tournaments are part of BETER’s vast catalog, which features over 700,000 events per year, complete with around-the-clock live streaming, real-time data, and up to 50 betting options for each match.
«BETER’s fast-betting offerings align perfectly with FIRST’s mission: to create a high-performance sportsbook developed by experts. Together, we provide operators with a direct pathway to achieving Tier-1 status, shorter time-to-market, enhanced player interaction, and the ability to compete with leading brands across Latin America, Europe, and Africa from the outset,» noted FIRST CEO Tom Light.
Recently, both companies received accolades at the SBC Awards, with BETER earning a Silver Award for its Live Betting Product, while FIRST was honored as Sportsbook Supplier of the Year.
Additionally, BETER recently exhibited its cutting-edge esports and sports fast-betting portfolio at the SBC Summit Lisbon. The company facilitates betting markets for popular esports titles such as CS2, Dota 2, League of Legends, VALORANT, and Rocket League.
This latest collaboration positions BETER and FIRST to provide high-quality esports and sports betting content to their partner operators in Latin America, Europe, and Africa, creating a new standard for competitive fast-betting entertainment.
