Underdog, a rapidly expanding sports company in the U.S., has announced a multi-year agreement with the Kansas City Royals, securing market access for regulated sports betting in Missouri.
This partnership not only facilitates market entry but also encompasses various marketing strategies and charitable activities associated with the Royals franchise.
The license application for Underdog’s sports betting operations is presently under consideration by the Missouri Gaming Commission. The operator is already authorized to operate in North Carolina and provides fantasy sports services in several states across the U.S.
Underdog aims to enhance fan interaction in Missouri through Royals collaboration
Stacie Stern, Senior Vice President of Government Affairs and Partnerships at Underdog, commented, «The Royals have established a strong, genuine bond with baseball enthusiasts in the Kansas City area as well as beyond.»
«We have developed our products with a similar philosophy– fostering authentic connections with sports fans so we can achieve one common goal: enhancing the enjoyment of sports. We are eager to collaborate with the Royals to provide the optimal sports betting experience for Missouri fans, while also pushing innovation in the sports gaming sector and broadening our product range in new states,» she added.
Brooks Sherman, the Royals’ President of Business Operations, emphasized the importance of the ongoing partnership with Underdog, highlighting its involvement in several engaging fan initiatives.
«We have collaborated on some of our most exciting fan activities, such as Bark at the Park and the Underdog Hot Dog Derby. We are excited to further our partnership with Underdog to give Royals fans across Missouri even more enjoyable experiences while watching sports,» Sherman stated.
Underdog noted that it uniquely stands out as a leading operator built entirely on its proprietary technology, enabling tailored sports entertainment experiences for fans in the U.S.
As sports betting is set to launch in Missouri this December, fans can already access the Underdog app to participate in fantasy sports contests.
This collaboration follows Underdog’s recent partnership with the global sports technology firm Sportradar Group AG. Through this alliance, Underdog has become the first U.S. operator to implement Bettor Sense, Sportradar’s AI-driven responsible gaming solution, showcasing its dedication to player safety and welfare.
