BETER, a renowned content provider in the betting industry, is poised to make a significant impression at the SBC Summit 2025 in Lisbon, Portugal. According to Chief Revenue Officer Chuck Robinson, the company will present its «most extensive collection of content and solutions to date.»

«BETER is now providing approximately 700,000 dynamic events annually across various sectors, offering as many as 50 markets per event and achieving an average operator margin exceeding 7.5%,» Robinson shared in an interview.

«All events come with 24/7 live streaming, real-time data, and precise odds, while our dedicated integrity team closely monitors each event,» he added.

BETER highlights its growing portfolio in esports and fast-betting sports

Featured prominently at Stand D240 during the SBC Summit 2025 are BETER’s flagship ESportsBattle tournaments, which offer continuous action in eFootball, eBasketball, eHockey, and eTennis. These virtual sports categories collectively generate upwards of 500,000 events a year.

Robinson identified eTennis as one of the fastest-growing betting options in esports: «We were the first to introduce a rapid-paced eTennis format, showcasing real-world athletes like Djokovic and Nadal. Since its launch, the response has surpassed our highest expectations.»

This year’s offerings include new highlights such as a freshly launched eBasketball EuroLeague tournament and exclusive eFootball events timed with the upcoming 2026 FIFA World Cup. Additionally, BETER provides betting options for leading esports titles including CS2, Dota 2, League of Legends, VALORANT, and Rocket League.

In traditional sports, BETER is expanding its Setka Cup and BSKT Cup by introducing the GTR Cup tennis series and broadening coverage of official cricket tournaments globally. This now encompasses over 28,800 events annually across formats like ODI, T20, T10, and T5.

Furthermore, BETER is making significant investments in maintaining integrity. Its new INTEGRITY+ platform utilizes AI-driven tools for monitoring, education, and reporting to ensure fair play, with only 0.01 percent of matches flagged as suspicious over the past year.

The company has strengthened its oversight mechanisms through alliances with the International Betting Integrity Association and the Esports Integrity Commission, along with various law enforcement agencies and sports organizations.

These initiatives, combined with rapid product development, have garnered BETER numerous accolades within the industry, including the title of Esports Betting Supplier of the Year at the EGR B2B Awards 2025, the Safer Gambling Award at the European iGaming Awards, and Rising Star in Sports Betting at the SBC Awards Europe, as well as three nominations in this year’s SBC Awards.

Looking ahead, Robinson emphasized BETER’s commitment to innovation: «Our aim is to provide the highest quality fast-betting content to players worldwide. By adhering to this mission, I am confident we will continue to grow and attain even greater acknowledgment in the future.»