Irish mixed martial arts star and former UFC champion Conor McGregor has been named the new ambassador of esports organization Aurora Gaming. The partnership was announced through the club’s official social media channels.

Aurora Gaming has not disclosed the details of the agreement or explained what role McGregor will play within the organization. It remains unclear whether the partnership will involve marketing campaigns, content creation, public appearances, or other promotional activities.

This is not Aurora Gaming’s first collaboration with a high-profile figure from the world of combat sports. The organization previously announced a media partnership with former UFC Light Heavyweight Champion Jiří Procházka, continuing its strategy of working with internationally recognized athletes to strengthen its global brand.

Founded in 2022, Aurora Gaming competes in several esports titles, including Counter-Strike 2 and Dota 2. The organization has Russian origins and has repeatedly been linked by media reports to the Russian betting company 1xBet.

In recent years, esports organizations have increasingly partnered with globally recognized athletes and celebrities as ambassadors to expand their international reach, strengthen brand recognition, and attract commercial partnerships. McGregor’s appointment is the latest example of this growing trend.