SIS Content Services, a segment of Sports Information Services (SIS), is broadening its presence in the U.S. with a new agreement alongside Hard Rock Bet Sportsbook.
This partnership will see SIS delivering its H2H Global Gaming League (H2HGGL) content, which includes eBasketball and eSoccer, to one of the nation’s leading betting platforms.
Players at Hard Rock Bet Sportsbook will now have access to more than 225,000 short-form H2HGGL games each year, featuring integrated betting and streaming options for a seamless experience. This content is designed for continuous engagement, offering betting markets both before and during matches, supported by ultra-low latency streaming.
SIS’ premium esports content enhances Hard Rock Bet’s offerings
The H2HGGL has been acknowledged for its dedication to transparency and fairness. It is the first esports betting product to achieve the Gold Standard from the Esports Integrity Commission (ESIC), which is the highest recognition for integrity in competitive gaming.
This league showcases professional gamers in fast-paced competitions, providing credible esports content in an arena fit for regulated sportsbooks.
According to Jake Nowry, Sales and Business Development Manager at SIS, «Hard Rock Bet Sportsbook’s innovative approach to sports betting makes them an ideal partner for our fast-paced, high-integrity esports content.»
This collaboration marks H2HGGL’s entry into its 15th state in the U.S., an important milestone in SIS’s North American growth strategy. It aligns with the company’s objective to enhance its presence in key U.S. areas like Florida and New Jersey where Hard Rock Bet already has a strong foothold.
Michele Fischer, Vice President at SIS Content Services, expressed enthusiasm about the partnership, stating, «As Hard Rock Bet Sportsbook continues to grow, we are excited that our premium esports content will offer their players ongoing engaging entertainment.»
Hard Rock Bet remains a top choice for immersive and varied betting experiences in the U.S. The inclusion of H2HGGL enriches its current offerings of traditional sports markets including the NBA, NFL, MMA, and soccer.
Neil Walsh, SVP-Sportsbook at Hard Rock Bet, noted, «The addition of H2H Global Gaming League enhances our extensive markets and esports options, reinforcing our commitment to delivering innovative, engaging experiences that players can trust around the clock.»
This agreement between SIS and Hard Rock Bet capitalizes on the rising demand for regulated esports betting in the U.S. By merging reputable content with one of the most recognized sportsbook brands, the initiative aims to enhance player engagement and participation in esports.
For those interested in exploring more esports betting opportunities, consider the best platforms for CS2, Dota 2, and League of Legends.
