Soft2Bet, a provider of comprehensive solutions, has launched Swiper in Romania, which becomes the nation’s inaugural online casino and betting platform influenced by the swipe-based interface found in social media applications.
Designed primarily for mobile users, Swiper features user-friendly navigation alongside a vast selection of games, enabling players to easily browse, choose, and enjoy thousands of titles with a simple swipe.
«As a frontrunner in the iGaming sector, we excel at creating robust brands, recognizing player preferences, and delivering appealing products,» stated Yoel Zuckerberg, Chief Product Officer at Soft2Bet.
«Our B2C launches validate the effectiveness of our technology, insights derived from data, and understanding of the market. Swiper exemplifies this strategy, offering a remarkable experience tailored specifically for Romanian players,» Zuckerberg elaborated.
The Launch of Swiper in Romania
With over 75% of global users engaging with mobile applications for their entertainment needs, Swiper is designed to connect with players on their mobile devices. Its interactive layout mimics the gestures and navigation techniques of popular social media platforms, providing players with a familiar yet fully immersive gaming environment.
The foundation of Swiper consists of Soft2Bet’s proprietary Motivational Engineering Gaming Application (MEGA) technology, which was developed entirely in-house. MEGA transforms traditional gaming experiences by incorporating missions, challenges, and quests that foster prolonged engagement and enhanced player loyalty.
Swiper features several functionalities aimed at improving accessibility and engagement for local users. The platform facilitates one-handed swipe navigation for quick game discovery and grants access to over 3,000 casino games, including roulette, blackjack, table games, and live casino options.
Additionally, it offers a thorough sports betting experience, highlighting more than 85,000 live events and 70,000 pre-match options across various markets, complete with competitive odds. Furthermore, Swiper presents localized promotions associated with Romanian holidays and cultural events.
«Prioritizing customer experience is essential for us. We understand what modern players desire–they seek speed, simplicity, and familiarity. With Swiper’s social approach, we are eager to observe how this innovative user interface and user experience influence engagement and customer loyalty,» exclaimed Zuckerberg.
Swiper operates under a Class I license issued by Romania’s National Gambling Office (ONJN), ensuring a secure, responsible, and fully regulated gaming environment.
The introduction of Swiper in Romania builds on the success of Don.Ro, another Soft2Bet brand, which was recently recognized as the «Best Launch of the Year 2024» during the 12th Meeting of Gambling Professionals by Casino Inside magazine. Using the same technological foundation, the company continues to showcase how its expertise in platform development leads to significant market entries.
