BETBY has launched the second phase of its international marketing initiative featuring world chess champion Magnus Carlsen, emphasizing its commitment to excellence, leadership, and strategy in both sports and business sectors.
This new phase builds on the initial success of the campaign, further enhancing themes of trust, decision-making, and pioneering leadership. It draws a compelling comparison between Carlsen’s skill on the chessboard and BETBY’s position as a frontrunner in esports betting and sportsbook technology.
«Magnus Carlsen exemplifies not just victory but also intellect, precision, and leadership. The campaign conveys that even the most brilliant individuals can falter outside their realm of expertise; however, when it comes to strategic thinking and calculated actions, Carlsen consistently excels,» stated Pierre Pulis, Marketing Director at BETBY.
«This reflects BETBY’s ethos: in the rapidly evolving and competitive landscape of sports betting technology, industry pioneers turn to BETBY to make informed decisions and maintain a competitive edge,» Pulis emphasized.
BETBY Enhances Campaign with Chess Icon Magnus Carlsen
The cornerstone of the campaign is the slogan «Leaders Choose Leaders.» This idea highlights that just as Carlsen executes the most prudent moves on the chessboard, premier betting operators and businesses opt for BETBY due to its innovation, reliability, and high-performance solutions.
BETBY positions itself as a strategic partner to its clients, reflecting the same insight and analytical precision that characterize Carlsen’s chess strategies.
The campaign’s ongoing journey coincides with BETBY’s involvement in SiGMA Central Europe, where the company aims to solidify its reputation as an innovator in the global sportsbook landscape.
BETBY boasts a vast esports and sportsbook catalog with over 500,000 events each month, providing 8,000 betting options and covering 125 sports along with 50 esports titles. Its proprietary product, Betby.Games, facilitates more than 400,000 live simulated matches each month across 25 virtual sports, complete with full video integration.
The company’s top esports offerings include popular titles like CS2, Dota 2, League of Legends, VALORANT, Call of Duty, Rocket League, and FIFAe, encompassing the most competitive gaming arenas today.
BETBY’s progress is underscored by a remarkable performance in the third quarter of 2025. The company reported a 56.07% year-on-year increase in gross gaming revenue (GGR), accompanied by a 24.92% rise in total bets and a 19.45% growth in active users, showcasing its ongoing expansion and growing impact within the global betting technology industry.
