Parimatch has entered into a long-term agreement with Manchester United, establishing itself as the official betting partner for the football club in Asia, as well as the Middle East and North Africa (MENA).
As part of this partnership, the international betting brand will feature on LED perimeter boards at Old Trafford during each home match, starting from the Red Devils’ Premier League season opener on August 17, 2025.
«Manchester United embodies our values–ambition, excellence, and a relentless pursuit of success. This collaboration transcends mere business; it’s about aligning with a club that is highly respected in Asia and MENA,» stated Parimatch CEO Sergey Portnov.
Partnership Enhanced by Unique Fan Engagement
The collaboration extends beyond advertising, as Parimatch is set to offer fans in Asia and MENA exclusive opportunities, including VIP tickets and behind-the-scenes access. Moreover, the Cyprus-based betting platform is planning special campaigns aimed at making supporters feel more connected to Manchester United.
Marc Armstrong, Manchester United’s Chief Business Officer, expressed enthusiasm about the new partnership, noting: «Parimatch has a strong track record with top-tier sports organizations, and we are eager to cultivate a successful relationship that actively engages our fans in these significant regions.»
With over 30 years in the sports betting and competitive gaming arena, Parimatch has built a substantial presence in the Premier League, collaborating with clubs like Everton, Leicester City, Aston Villa, Brighton & Hove Albion, and Southampton. Notably, it secured a three-year agreement with Chelsea FC in 2021.
Recently, the company also announced its role as the official sleeve partner for Leeds United for the current Premier League season, with its logo now appearing on the men’s first-team kit.
In addition to its football affiliations, Parimatch has ventured into esports sponsorships and betting. In 2022, it sponsored Team Secret’s Dota 2 roster, and on the esports betting front, the company offers extensive markets for popular games like CS2, Dota 2, League of Legends, and VALORANT.
This partnership with Manchester United allows Parimatch to solidify its presence in two of football’s most fervent regions, Asia and MENA, while enhancing fan involvement through exclusive experiences. The agreement showcases the brand’s ongoing commitment to global sports and its expanding influence across both traditional and digital platforms.
