European esports organization 9INE has officially revealed a significant partnership with the online betting company Pusulabet, ushering in a new era for the team. As part of this collaboration, the team will now compete under the name 9INE Pusulabet.
The partnership begins with an initial six-month agreement, valued in the six-figure range, with potential for extension. This collaboration is more than a mere title sponsorship; it encompasses various joint efforts designed to enhance the visibility of both brands within the esports community.
Exciting Activations Beyond Branding for 9INE Pusulabet
In addition to the name change, 9INE Pusulabet is launching a broad array of content and marketing initiatives as part of their new partnership. These efforts will feature activations on the FACEIT platform, dedicated Twitch streams, integrations with CS2, and creative digital campaigns. Fans can look forward to more interactive content and innovative ways to connect with the players.
A new chapter begins. We’re proud to announce Pusulabet as our new title sponsor. From today, we compete as 9INE Pusulabet. New name. Same hunger. Let’s make history.
«Partnering with Pusulabet enables us to advance significantly,» stated Fredrik Belstad, CEO of 9INE Pusulabet. «We share the same passion, ambition, and vision for the future of competitive gaming. This partnership will not only benefit the organization, but, more importantly, our community as well.»
The new branding is currently visible across 9INE’s social media accounts and team gear, with a full integration of Pusulabet–recognized particularly for its operations in Turkey–expected to unfold in the coming months.
Upcoming Second CS2 Season for 9INE Pusulabet
Based in Sweden, 9INE has gained recognition in the competitive Counter-Strike scene for developing rising talents. The team made headlines in 2023 after an impressive run in the European RMR, securing a spot at the BLAST.tv Paris Major.
Now operating as 9INE Pusulabet, the organization is in the process of finalizing its roster for the upcoming second season of CS2 in the 2025 esports calendar. The current core team consists of players raalz, faveN, and kraghen. Former AWPer mantuu has recently departed due to an arm injury, with cej0t, an 18-year-old rifler, joining in place of bobeksde, who transferred to EYEBALLERS. BERRY remains as the roster’s coach.
9INE Pusulabet is currently positioned in the playoffs of The Proving Grounds Season 2, aiming to secure a significant portion of the €75,000 (approximately $88,000) prize pool, as well as build momentum as they prepare for the new season. They are currently ranked 53rd in the Valve Regional Standings (VRS), with the ultimate goal of qualifying for the StarLadder Budapest Major.
